In full development, the L’Equipe channel begins to dream of one day broadcasting matches from the French Ligue 1 championship.
Where will we watch Ligue 1 in the years to come? The LFP is looking for new broadcasters for the period 2024-2029, and this is currently a difficult task for President Vincent Labrune. The first stage of the call for tenders ended in failure, since no proposal was made, and it is now time for direct discussions between the LFP and the various contenders.
Historical broadcaster of the French championship, Canal+ is angry with the League, and no longer wants to broadcast L1. Among the credible avenues, we now find DAZN, beIN Sports and even Amazon. But there is another actor who does not hide his interest in this premium competition: the L’Equipe channel.
Ligue 1 matches in the clear for better exposure
The only free-to-air sports channel has rather made a specialty of recovering sports rights at low cost to offer them great exposure. For Ligue 1, the L’Equipe channel would not have the means to afford one of the prizes offered by the LFP. But Jérôme Saporito, the director of the channel, is instead imagining a partnership with the future broadcaster of Ligue 1, to offer certain championship matches to as many eyes as possible.
“Four times a year, as an event, it could work to put the spotlight back on a Championship followed by, a priori, 1 to 1.5 million viewers. Not necessarily to broadcast PSG-OM but a Lens-Marseille, an opening match, one from the 17th day, thus imagines Jérôme Saporito. This would serve the interests of everyone: the League, the platform or the paid channel and obviously ours. But above all it would get people talking about Ligue 1 massively because, today, it is not seen by 5 million people. »
