Always more powerful, FIFA wants to be open to the world but is nonetheless opaque as for its backstage and the management of its colossal budgets. Via multiple foundations, the parent company in world football is also intended to work in the charity, involved in various social and societal projects. Without being accountable.
This is the case in any case in this embarrassing case to say the least exhumed by the Sunday Times, which questions the use of funds raised on the sidelines of the 2010 World Cup, in South Africa, through the interplanetary tube “Waka Waka” interpreted by Shakira. 7 million pounds sterling of royalties, which correspond to just over 8 million euros.
“For 15 years, we have paid all the royalties to FIFA, responsible for redistribution to humanitarian projects,” says Sony Music, who has affected this money-and continues to date to garner royalties on this title of the Colombian artist and the South African group Freshlyground. But FIFA for its part is unable to produce the elements justifying the destination of the funds.
FIFA defends itself but does not give an amount
“” As announced at the time, the campaign “20 centers for 2010” was the official social campaign and the project of inheritance of the World Cup in South Africatoday defends the international body. Thanks to this campaign and in cooperation with local organizations, 20 centers dedicated to education, public health and football were built across Africa and have received additional operational support from us. FIFA and FIFA Foundation continue to support several of the organizations that manage these centers to date. »»
Without specifying the slightest amount, FIFA ensures that it has consented in this project to an investment ” far -growing The fruit of the royalties collected since 2010. However, the Sunday Times recalls that the fund created to manage these various charitable actions implemented with the assistance of the artists concerned has not been active since 2014.
