Beyond the symbolism they represent, number changes have become particularly lucrative in recent times. At FC Barcelona, Lamine Yamal broke records with his new number 10, making him the official successor of the Lionel Messi legend. In Real Madrid, the change in number of Kylian Mbappé is also a real stroke of marketing genius. The French star inherited the number 10 of Luka Modrić, left vacant after the departure of the Croatian midfielder at AC Milan.
According to Central Defensathis announcement caused a real craze, and the Real Madrid shops were taken by storm by fans who came to buy this jersey, which they already consider to be emblematic. The Madrilene media nevertheless specifies that certain supporters were disappointed by seeking to obtain a very specific tunic in store: the 2025-2026 jersey flocked in the name of Cristiano Ronaldo with number 7. Indeed, because of image rights and restrictions related to the license, Real Madrid is not authorized to market products bearing the name CR7, Prayed, with the exception of his first season, until his departure for Juventus in 2018. A blow for nostalgic …
