Ronaldo, fraudulent products?

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By: Manu Tournoux

Cristiano Ronaldo promotes the Herbalife brand, whose “products have been linked to serious negative health effects.”

This is perhaps the only positive news on Twitter, or rather on X, since Elon Musk took control of the social network. From now on, Internet users can display a note below a post to provide details deemed useful on the publication concerned. And even Cristiano Ronaldo is no exception.

On Thursday, the Portuguese posted a promotional video for one of his sponsors, Herbalife. And that’s where the little note was added. “Herbalife operates a multi-level marketing system (you have to go through an intermediary to buy the products, editor’s note) and its products have been associated with serious negative health effects”have taken care to specify the Internet users, by attaching some links.

That’s bad, but it probably won’t stop Cristiano Ronaldo from continuing to post promotional content. The five-time Ballon d’Or winner is one of the most bankable athletes on the planet, and he is above all the most followed personality in the world on Instagram. At the end of 2022, the statistics company Nielsen Sports had indicated that each Instagram post from CR7 brought him the tidy sum of 3.5 million euros. At the time, Ronaldo had “only” 481 million followers on Instagram. It now has more than 603 million.

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