We already knew it, the change in number of Kylian Mbappé, now carrying the number 10, also responded to a marketing logic. By carrying this symbolic issue, the Bondynois was potentially going to be even more attractive for sponsors, but also for jersey sales.
And as a study by Euromericas Sport Marketing indicates, relayed by Sportthe Real Madrid jersey flocked in number 10 is a sales record for the first 48 hours, with 345,000 jerseys sold. He thus broke all the previous records, including his with number 9 and that of Cristiano Ronaldo. A sacred success therefore for Real Madrid, for Adidas, and for the player.
