The time is serious for French football, about to lose its main broadcaster. The tea towel has been burning for many weeks already between Dazn and the Professional Football League, the media platform shouting in deception on goods while profitability, after eight months of exploitation, is not there.
If we believe the Team, the LFP estimated at 2.6 million subscribers the market potential for Dazn – a generous average drawn from the best years of Canal+ and Amazon, which have been able to bring together respectively 3 and 2 million viewers for the only Ligue 1. A projection that the British group today judges ”
whimsical ».
At present, and despite a particularly aggressive trade policy, Dazn has hardly managed to seduce only 550 to 650,000 subscribers. Far, far from its profitability threshold estimated at 1.5 million faithful. After a first objective level of one million targeted this year.
Dazn overwhelmed by hacking
Ironically, according to Dazn, Ligue 1 would bring together 1.5 million people on evenings of large posters – illegal channels included. Two out of three viewers would therefore follow the French championship via pirate streaming networks. And not only using independent platforms and other accounts.
For the number one broadcaster of the elite of French football, 45% of the hacking observed would come from the United States, through in particular official channels holding Ligue 1 rights abroad. Dazn targeting there ” The agreements made by the LFP for the international broadcast of the championship, in particular by the beIN Sports channels ».
