The Ballon d’Or too commercial? The collab that no one expected

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By: Manu Tournoux

Lionel Messi is on course to win his eighth Ballon d’Or, and that trophy is set to travel to Paris in style thanks to a Louis Vuitton “trunk”.

The 2023 Ballon d’or ceremony will take place in the French capital on October 30. Inter Miami and Argentina superstar Messi is the favorite to get his hands on an award he has already received seven times, with the Argentine player set to be recognized once again as the best player in the planet.

Messi is set to overtake Manchester City striker Erling Haaland for the most prestigious of individual trophies, with the South American being rewarded for his inspired efforts at the 2022 World Cup, when he led Argentina to a long-awaited world title.

The Ballon d’Or trophy will travel to Paris in a trunk designed by luxury fashion house Louis Vuitton. WWD reports that the trunk is “made in the historic Louis Vuitton workshops in Asnières” and includes “the house’s signature monogram, and the V motif on the exterior is painted gold, which is a first for its trophy trunks.”

French designers consider the Ballon d’Or trunk as “new proof that victory travels in a Vuitton”, their famous trunks having already housed the trophies of the Monaco Formula 1 Grand Prix, the NBA, the America’s Cup, the FIFA World Cup, the Roland-Garros tennis tournament and the world championship. esports “League of Legends”. The Women’s Ballon d’Or, won by Barcelona’s Alexia Putellas in 2022, will benefit from similar treatment.