According to the president of Sang et Or, there is no comparison between RC Lens and Losc in terms of popularity.
He is quite rare in the media, but Joseph Ougourlian was on RMC this Wednesday evening. The president of RC Lens notably mentioned the attractiveness and image of his club, an essential parameter in his eyes.
“When we look, in the opinion polls, and when we do a brand test, we realize that, in Hauts-de-France, Lens is THE club. I’m not trying to speak badly about LOSC, but it’s a fact. The Ch’ti club, the local, regional club, is Lens »explained the president of Sang et Or, relays But!.
Joseph Oughourlian (president of #RClens), on @RMCsport : “When we look, in the opinion polls, and when we do a brand test, we realize that, in Hauts-de-France, Lens is the club. (…) I’m not trying to speak badly about LOSC, but it’s a fact. The club…
— Laurent Mazure (@Laurentmazure) September 27, 2023
“There is something intrinsically ch’ti about us, he emphasizes. The first thing we do when we arrive at the club is a seminar on ‘What are our values, who are we?’. I brought in supporters, partners, players and local authorities.”
And it’s a positioning that’s bearing fruit. “The magic of Lens is to be an ultra regional, ultra identity club, and it speaks to the world of France and the world of football at the same time”explains Oughourlian.
