This is a major announcement for the future of AC Milan and Inter. While the two Milanese clubs are preparing the construction of their new stadium, intended to replace the historic San Siro, the name of the future venue is now known. Presented during a press conference organized at the Sforza Castle in Milan, the project officially revealed its main partner: the new stadium will be called “ Generali Stadium », named after the Italian insurance giant. A particularly lucrative commercial agreement since, according to the Italian press, the naming contract should bring in around 650 million euros over a period of twenty years, or an average of 32.5 million euros per season. La Gazzetta Dello Sport. A considerable financial windfall for the two Lombard giants, who are seeking to develop their revenues in order to compete with the greatest European powers. Generali will also become the official partner of the two clubs in the insurance sector.
Scheduled for the 2031-2032 season, the inauguration of this new enclosure will mark an important stage in the history of Milanese football. The future stadium will present an original architecture, with a hexagonal exterior structure and stands arranged in a bowl, raised on a podium. The Generali name will be widely visible on the facade of the building. However, a particularity is planned for European competitions: in accordance with UEFA rules concerning the commercial rights of speakers, the Generali Stadium will take the name ” Milan Stadium » during Champions League matches and other international competitions. An operation already applied to several large European stadiums, notably those of Juventus and Arsenal. With this partnership, Milan and Inter join the list of Italian clubs having sold the naming rights to their venue, like the Allianz Stadium in Turin or Atalanta’s New Balance Arena.
