CdM, EdF: a Danish restaurant takes the name of a French superstar

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By: Manu Tournoux

The perfect PR stunt? In Denmark, a restaurant opened for a year is causing a buzz. Indeed, before the French team faces Norway for its final group match at the 2026 World Cup, a bistro created a sensation thanks to its name: Olise. Yes, it’s exactly the same name as that worn by 24-year-old Bayern Munich striker Michael Olise. And if the owners of the establishment gave this name to their restaurant, they also asked the employees present to wear the jersey of the tricolor superstar.

The Bavarian’s teammates will challenge Norway, led by their scorer Erling Haaland, (this Friday at 9:00 p.m.) and the restaurant will therefore take the opportunity to broadcast this third match of Group I in order to bring in a few curious people. The evening should be iconic since the French team’s opponent will be Norway, an enemy of the Danish selection in the football world. Located very far from Boston, the establishment hopes to line its pockets with this stroke of genius.