From August 15, the new season of Ligue 1 will start if all goes well on new branches, managed by the professional football league even. The question of distributing this chain 100% dedicated to the French championship remains at this pending hour. Many candidates but without capacity or desire to ensure a guaranteed minimum for the LFP and the clubs concerned.
Maxime Saada, the president of the Canal+group, reopened the door recently, welcoming the designation of Nicolas de Tavernost at the head of LFP Media, the structure in charge of marketing TV doits in particular. And in the eyes of the predecessors of the pattern of the encrypted chain surveyed by the team, no alternative can be as reliable and credible in this project.
Canal+ “essential” for the LFP?
“” For other platforms, audiovisual is only a dynamic means of marketing within a huge group, one element among many other much more important activities. But Canal is his primary job, hence the rigor of a Maxime Saadaunderlines Pierre Lescure. When you are interested in cinema, series and sport, Canal is essential! The solidity of the relationship with his subscribers means that being one of his partners is the assurance of a solid trade. »»
“” At its millions of subscribers in France, Canal will be able to say: “Subscribe to a L1 channel will cost you so much”, with an important promotional space on the home page of its platform and a marketing effort. Today, Canal+ France does not have a sufficiently flourishing situation to advance a guaranteed minimum. But it offers its powerful relational framework with the publicconsiders Xavier Couture. If the league channel is properly promoted by Canal, it will succeed, that's for sure! »»
The Ligue 1 to 15 euros per month channel?
To do this, Bertrand Méheut recommends rationality and measure: ” Canal+ was forced to acquire C1 exclusively, faced with the disdain of the LFP, for a price no longer leaving a lot of room for maneuver to invest in the French championship (480 million euros per year, editor's note). A large majority of fans are now subscribed to Canal+ to access the flagship show (The Champions League, editor's note) And the reserve to conquer new subscribers or price increase is now very low to access the L1 in addition. »»
Therefore, the one who directed Canal from 2003 to 2015 confirms a subscription rate for Ligue 1 alone already mentioned by Maxime Saada a few weeks ago. According to him, the LFP channel can ” Attract a potential of 2 million subscribers maximum at the public rate of 15 euros including tax, or 10 euros per month for the LFP
(After deduction of the VAT and the gross margin of the distributor, specifies the team). At best, this represents 200 million euros over 10 months from which production must be deduced … which leads to a net income of 150 million per year. We are very far from the billion dreamed of by some for whom the billion mediaipro was announced was the best day of their lives … »»
