PSG extends “the partnership of shame”

Published:

By: Nicolas Gerbault

The petition launched last February and the call to demonstrate on the forecourt of the Parc des Princes, on April 6, relayed in particular by four deputies stamped La France Insoumise – Carlos Martens Bilongo, Clémence Watch out, Aurélien Taché and Thomas Portes – did nothing with PSG.

This Wednesday, the Paris club confirmed the renewal of sound of sponsorship “Visit Rwanda”. “” Paris Saint-Germain and Visit Rwanda renew their partnership until 2028 », Can we read in a red and blue press release released on social networks-supporting video.

Sponsor of the capital's club since 2019, Rwanda has been extending an agreement that came to expire at the end of 2025, until 2028. A contract estimated at 15 million euros per year for PSG.

Rwanda with PSG at the Club World Cup this summer

“As part of the extension of this adventure, the partnership will strengthen the global presence of Rwanda as a leading tourist and cultural destination, thanks to increased visibility”, welcomes the Parisian management, which specifies that the sponsor thus renewed will be visible ” On the round of the jersey of the first male team of Paris Saint-Germain during the FIFA 2025 club World Cup which will be held in the United States this summer ».

Qualified as ” Shame partnership By its detractors and several whistleblowers, this deal offers a significant showcase in Rwanda in terms of soft power. This while Kigali is accused by the United Nations of financed the M23 armed group which rages in the east of the Democratic Republic of Congo. With dramatic humanitarian repercussions.