On which platform will the Ligue 1 channel be?

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By: Manu Tournoux

After two months of negotiations with Dazn, Vincent Labrune decided in the spot. The president of the LFP has decided to separate from the main broadcaster of Ligue 1 since last summer. The presidents of Ligue 1, gathered by a Visio Labrune from Birmingham (to attend Aston Villa-PSG), voted this disengagement with the British diffuser. Since it was Dazn who denounced the deal, the League now claims compensation, in addition to the last two payments planned for this season up to 140 million euros. A first proposal between 110 and 125 million was made, Dazn refused it.

After this new fiasco in the dramatic soap opera of TV rights in the hexagonal championship, while the “Netflix of Sport” had agreed to pay 400 million euros per year for eight of the NEW matches of the L1, the leaders of the LFP now wish to launch a 100% Ligue 1 channel. Labrune kept this option under the elbow since last year because he had also offered the presidents of Ligue 1 1 by associating with an American giant.

At the time, the LFP had not yet signed with Dazn and BeIN Sports (which broadcasts a poster on Saturday against 80 million euros per year). The leaders of the League had imagined a channel with all the championship meetings on Max, the Warner Bros Discovery platform. As indicated
The team A few months ago, a package at 27.99 euros had been imagined for the Ligue 1 channel, the movies and series of Max and the Eurosport channels (which belongs to the same American multinational and which broadcasts almost all the major tennis tournaments).

Ligue 1 with Max's XXL offer

The LFP no longer has the hand on all the matches of the championship since it gave the shock of Saturday 5 p.m. at BeIN Sports until 2029 (for 80 million euros per year + 20 million in sponsorship in favor of Qatarian brands). The Ligue 1 channel cannot logically be offered at 27.99 euros, especially after the disaster caused by the exorbitant prices of Dazn last summer. The LFP is even forced to approach the 20 euros per month in order to attract more than the 500,000 Dazn subscribers.

Failed by the LFP last year, Discovery had still expressed its interest in Ligue 1 for the rest of the events. The Max platform, launched in 2020 under the name of HBO Max, has an XXL catalog, with many American films as well as a few series that attract many subscribers, such as The Last of Us,, The White Lotus Or House of the Dragon
(a prendness of Game of Thronesalso available on the platform). Max costs 5.99 euros for the version with the ad and 9.99 for the premium version.