A few days before the start of the 2026-2027 season, Olympique de Marseille must deal with bad news behind the scenes. According to Sportune, the Marseille club has lost two of its most visible premium partners: the rapper Jul’s D’Or et de Platine label and the Boulanger brand. Two departures which could weigh on Olympian finances.
Neither party has officially communicated the reasons for this separation. On the other hand, one detail is not misleading: the logos of the two brands have disappeared from the new jerseys and from the various OM communication media, thus confirming the end of these collaborations.
A void to fill for OM
A partner of the club since 2015, Boulanger appeared on the back of the Marseille jersey since the following season, becoming one of the most loyal sponsors of the Frank McCourt era. For its part, the D’Or et de Platine label, created by Jul, joined the adventure in 2023, symbolizing the rapprochement between two essential emblems of Marseille.
This double departure comes at the worst time for OM. While the club remains under financial pressure, the simultaneous loss of two premium partners could leave a significant gap in its commercial revenue. If the exact amount of these contracts has never been communicated, this now forces Marseille leaders to quickly find new partners.
