Olympique de Marseille is accelerating its transformation for the next season. New visual identity, new governance with the arrival of Stéphane Richard in place of Pablo Longoria, future sports director to succeed Mehdi Benatia and now a major change around the stadium.
The “Orange Vélodrome” page will indeed close. After nearly a decade of partnership with Orange, the naming contract, estimated at between 2 and 2.5 million euros per year, will not be extended and will end next June, according to BFM Marseille And Provence. A decision which opens the door to a new identity for the Marseille enclosure.
OM must find a new sponsor
The timing is surprising. This separation comes just a few weeks after the appointment of Stéphane Richard as president of the club. Former boss of Orange and initiator of the agreement signed in 2016, he now finds himself on the front line to see its end.
The manager will now have to tackle a priority issue: finding a new partner capable of putting its name on the stadium. And according to The Teamthe CMA CGM track, although a jersey sponsor and linked to Rodolphe Saadé, close to Richard, should not succeed. A strategic project is therefore launched.
