For years, Florentino Pérez has been trying to find financing solutions for Real Madrid, aware that the club’s social model is much less powerful than those of its European rivals, who benefit from strong private or state investors. To remain powerful, without renouncing the club’s traditions, the Madrid boss is preparing to sell 10% of the club’s shares. This would involve creating another company that could accommodate external investors, or using an existing one.
A decision which is already being debated in Madrid, although Real’s project plans to sell a minority stake, without decision-making power. A model inspired by German sports teams. And according to the Iberian media Vozpopulithree shareholders are interested in the project: a large American company whose name has not been disclosed, the Sixth Street company, known by the Madrid club since it participates in the operation of the new Bernabéu (with Legends), since an agreement of 360 million euros.
LVMH wants to shine with Real Madrid
As well as Bernard Arnault, head of the luxury group LVMH, who is among the investors surveyed. Its interest is part of a broader strategy, because LVMH already has a commercial link with Real Madrid, now being the official dresser of the club’s football and basketball teams since last June. But investing in capital would allow the luxury brand to be associated with one of the most prestigious sporting institutions in the world, which already holds a majority stake in Paris FC.
Although no open process or formal negotiation is underway, the three investors are reportedly studying closely the reactions of members and supporters to this possible reform, which could lead to a record valuation of the club, with an estimate exceeding 10 billion euros. As a reminder, this new decision should be presented at the General Assembly on November 23, and is still contested by some Madrid supporters.
