At only 18 years old, Lamine Yamal is already becoming much more than a football player: he is a real marketing machine. According to data revealed by Cadena SERthe young crack of FC Barcelona sells three times more jerseys than Lionel Messi during his time. If this figure is impressive, it can also be explained by the global expansion of Barça's sales since its new contract with Nike. Like his illustrious predecessor, Lamine Yamal, now wearer of the legendary number 10, represents 80% of the club's total jersey sales. A historic feat for a barely adult player.
But Lamine Yamal's impact does not stop there. Still according to the figures, his appearances explode the club's social networks: +176% views on X, +146% on Facebook and +87% on Instagram. 9 of the 20 most viewed Barça videos last season featured the Spanish prodigy. The new face of Spanish football is also greatly highlighted on most Adidas products, like the new ball for the 2026 World Cup.
