A month after the start of the new season, the time is the first time for the Professional Football League and its platform dedicated to the French Ligue 1+ championship. This Monday, LFP Media, the entity in charge of marketing and exploitation of the chain, welcomes – in support – of the most encouraging departure.
Last year, Dazn, for the same offer – namely eight matches out of nine each day of championship – had painfully reached 500,000 subscribers after six months of operation, to bring together at the end of 600,000 and 700,000 faithful. Gold Ligue 1+ has already crossed the million bar.
“” At 14/09, Ligue 1+ had 1.026 million subscribers
», Cruises the LFP. “” This result is connected to: strong attachment of the public to the French Ligue 1 McDonald's championship and French clubs. Has an immersive editorial offer supported by clubs. Has an effective hyper-distribution “, Continues the League in its press release.
When clubs and supporters play the game
LFP Media, which was able to distribute Ligue 1+ live or with the help of Internet access providers and platforms such as Dazn or Amazon Prime, welcomes the common effort of elite clubs and their supporters. “” The crossing of the annual objective of 1 million subscribers after the launch reflects the confidence granted by supporters to Ligue 1+, who mobilized to support the chain of their clubs. »»
“” From its launch, Ligue 1+ has given itself the ambition to offer an unprecedented and immersive editorial experience. Designed with the commitment of clubs and carried by recognized incarnations, the offer highlights behind the scenes, the preparation of matches and the proximity to the players. (…)
This different look allows you to follow Ligue 1 McDonald's as a real soap opera, week after week, and to give its place to the human stories that make the strength of the championship. »»
