It left for a tour. After the Fiasco Mediapp and the Dazn failure, the TV rights soap opera of Ligue 1 experiences a new turning point with the announced creation of its own channel the League.
The new boss of LFP Media, Nicolas de Tavernost, was on Tuesday evening on RMC to talk about the subject. He notably revealed that the future league channel may not offer the entire championship next season. BeIN Sports could indeed keep his match for another year, which would bring back a check for 80 million euros far from being uninteresting given the context.
For the former boss of M6, the goal is not to reproduce the errors of Mediapp or Dazn. He hopes that the future league channel will benefit from the best possible exposure thanks to the broadcasters. “” Orange, free, canal, bein ”,
he quotes in particular.
After Dazn, a channel at less than 20 euros per month, but …
For Dazn, we remember, the very prohibitive price of the subscription (up to 40 euros per month) had considerably slowed down the start at the start of last season. The British platform had reduced its prices multiple times during the season, to try to correct the shot. In vain.
The LFP will learn from it, and Nicolas de Tavernost announces a launch prize ” less than 20 euros per month ” but also ” A subscription for young people », At a more advantageous rate.
On the other hand, Vincent Labrune and his band continue to hope to find a very large audience. “” If we make less than a million subscribers the first year, it is that we will have failed. It is estimated that football fans ready to subscribe to a paid football service are around 3.5 million in France ”,
explains Nicolas de Tavernost.
This figure of 3.5 million potential subscribers for Ligue 1 has something to surprise. Because the sport economist Pierre Rondeau has recalled that no diffuser in recent years had done better than 1.8 million subscribers (Amazon). If the league continues to overestimate its product, a new disaster is to be feared …
