His behavior was closely scrutinized for several weeks, but Maxime Saada did not budge. While Ligue 1 was looking for a broadcaster for the coming seasons, the CEO of Canal+ never really got back in touch with Vincent Labrune, the president of the LFP, with whom he is on bad terms. As a result, it was DAZN that got the “big prize”, which is far from pleasing French football.
At the same time, beIn Sports has obtained the broadcast of one match per day, that of Saturday at 5 p.m., and will continue to be available on Canal+ channels. “I am delighted with the renewal of the multi-year agreement for the exclusive distribution in France of the beIN Sports channels by the Canal+ group, including the major Ligue 1 McDonald’s match which will be broadcast at no extra cost for beIn Sports subscribers and the Canal+ Sports pack.”announced Maxime Saada this Tuesday via X (ex-Twitter).
Canal+ and Ligue 1, a soap opera
Annoyed by the Mediapro and Amazon soap operas, Maxime Saada has often claimed in recent months that Canal+ did not need Ligue 1, and that his group was satisfied with its premium rights (Champions League, Premier League, Top 14, Formula 1, Moto GP, etc.). Clearly, broadcasting a small Ligue 1 match every weekend still makes him happy.
