EdF: a new organized marketing operation


By: Manu Tournoux

This Monday, the 23 French people summoned will meet in Clairefontaine for the March gathering. Two friendly matches are on the program, which is the last preparation before the Euro next June. During their visit to the technical center, the Blues will also carry out their first marketing operation after the new image rights agreement negotiated in September 2023, as recalled The Parisian.

As a reminder, Kylian Mbappé had refused to appear for marketing operations in 2022, just before the World Cup, so as not to associate his image with sports betting sites or fast-food brands. This event led to this renegotiation in September 2023 on image rights. To ensure that this marketing operation takes place without scandal, a meeting was organized last week between the president of the FFF, Philippe Diallo, the general director Jean-François Vilotte and the marketing director François Vasseur. Advisors Delphine Verheyden for Kylian Mbappé and Sevan Karian for Antoine Griezmann were also present.

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