A few days ago, Zinedine Zidane and Jude Bellingham posed together. The two stars are the faces of a new high-end collection called “Y-3”. This is the result of a collaboration between adidas, Real Madrid and the Japanese Yohji Yamamoto.
It is therefore Zizou and the new Madrid star who were chosen to promote this brand, which is not necessarily accessible to all budgets. Relevo specifies that this is a luxury collection and recalls that certain products sold in the past were quite expensive (jacket for 700 euros for example). Whatever the case, adidas has already achieved a nice communication stunt since the photos of Zidane and Bellingham together have been a hit on social networks.
