The American basketball team, the Los Angeles Clippers, announced a change in visual identity earlier this week with a new logo and new jerseys. A change explained by the desire for renewal for this Californian franchise, which is preparing to leave the legendary Staples Center shared until now by the historic juggernauts of the Lakers, to join a new venue The Forum in the city of Inglewood, in the suburbs of Los Angeles. And to everyone’s surprise, the management of the Clippers mentioned PSG as a source of inspiration.
“We studied several franchises. If you look at the PSG logo, a lot of people wear it and don’t even know that it’s a European football team. They just think it’s cool and represents a place they love. A lot of work has been done on the LA brand to provide this opportunity for fans who visit the city and want to take a piece of Los Angeles with them. They will also take the Clippers with them.said franchise president Gillian Zucker.
