It was in the pipeline for several weeks, even several months, but this time it’s done. Chelsea finally have a new sponsor. After 3 years of contract with “Three”, the Blues had said goodbye to the very imposing number 3 on the front of their jerseys to find themselves… without anything since the start of the season. Not for long.
The London club has just announced its partnership with “Infinite Athlete”, an American company specializing in sports statistical data. “The branding will appear on the front of the men’s and women’s team match and training shirts, starting with Chelsea Women’s FA Women’s Super League match against Tottenham Women on Sunday.”, specifies Chelsea. Players will soon have to wear their brand new tunics. Enough to replenish the coffers, too, for the club.
