Cristiano Ronaldo launches mineral water in Spain with the company URSU9. Its water is said to be purer and healthier than other brands. Nevertheless, it is not at all the opinion of the Spanish press which judges the advertising to be false.
More than a footballer, Cristiano Ronaldo is a wise businessman. Resting during the break after his first 6 months at Al Nassr, CR7 took the opportunity to launch a product on the market. It is a mineral water, produced in collaboration with the Spanish brand URSU9. However, as Ronaldo never does things by halves, this is no traditional flat water. His would be designed to “ improve the quality of life of the population “. Better for health and even antioxidant water according to the associated advertising campaign. Its source based in Avila (north-west of Madrid) would allow the water to be protected from ” external aggressions, guaranteeing stable and permanent characteristics, without undergoing human or chemical contamination “.
Ronaldo’s magic water poured by the Spanish press
Beautiful promises but only wind according to the newspaper El Pais. First of all, the antioxidant property is nonsense since water cannot be by definition. Then, the daily mobilized scientists to analyze the quality of the magic potion. A magic that the tests ended brutally. Not miraculous for health, the water of CR7 is even judged to be of quality ” weak or doubtful by the press. Finally, the photos of the advertising campaign, announced to have been taken in Avila, actually come from Portugal.
Cristiano Ronaldo officially announces his water mark in Spain.
➡️ “URSU” pic.twitter.com/PRL9PyLsRI
— Gio CR7 (@ArobaseGiovanny) June 7, 2023
A set that constitutes a beautiful misleading advertisement according to El Pais. However, nothing to shake Cristiano Ronaldo’s confidence in his product. The Portuguese will bet on its brand image and will count on the fact that in Spain there is no law prohibiting the promise of health benefits for a given product. Will Cristiano Ronaldo’s water finally sell? It will depend on the importance of scientific reasoning in the face of the weight of advertising with a world star like CR7.
