Pernod Ricard becomes official sponsor of Paris Saint-Germain. The group specializing in alcoholic beverages has signed a four-year contract with Paris Saint-Germain and will therefore sponsor the club until 2028. The club justifies this surprising association – given the strong link between Ricard and Marseille (the company’s headquarters are located in the Phocaean city) – by the fact that Pernod Ricard has been supplying wines and spirits for several years in the hospitality program of the Parisian club.
“Paris Saint-Germain announces its partnership with Pernod Ricard. This new global partnership is the first of its kind for Pernod Ricard, which will showcase the Group’s entire premium brand catalogue (…) Pernod Ricard now becomes an official global partner and will be the club’s sole supplier of champagne and spirits, with dedicated visibility and communication rights as well as tailor-made experiences”wrote the Parisian club in a press release.
