Chelsea is sounding the alarm! A few days after unveiling its new jersey for the 2023-2024 season, the team led by Mauricio Pochettino is still looking for a main sponsor! Marked by the desire to replace the previous agreement negotiated with the Three brand (40 million pounds sterling per year, or just over 45 million euros), the London club is multiplying the leads to obtain around 60 million pounds (approximately 70 million euros) but did not find a buyer.
The only club in the “Big six” at an impasse, the Blues tried it with Paramount +. However, the DailyMail informs this Thursday that the winner of the Champions League 2021 suffered a bitter failure with the American streaming platform, future official sponsor of Inter Milan. Indeed, Chelsea opposed the Premier League veto, believing that a deal between the two sides would disrupt English Premier League broadcasters. The British media also mentions that the London management has started negotiations with the online casino company Stake for a contract worth 40 million pounds sterling. However, the residents of Stamford Bridge have turned around after being confronted with the refusal of their own fans, considering that a partnership with Stake would be contrary to the values conveyed by the club and its desire to raise awareness of the dangers of the games. by chance. Time is running out for Chelsea as the return to competition is fast approaching.
