Highest paid player in MLS, Lionel Messi will be enriched by an additional 14 million dollars thanks to an advertisement broadcast during the Super Bowl.
Business is still going strong for Lionel Messi. If he now plays in a championship with less media exposure on a global scale, Major League Soccer, joining the United States has opened the doors to a colossal new market. The Argentine striker, who maintains good popularity with brands, will thus discover what the scale of an event like the Super Bowl, very popular on American soil, can bring him.
An advertiser actually decided to sign the eight-time Ballon d’Or winner a huge check so that he would appear in an advertising spot during the final of the NFL playoffs, which will pit the Kansas City Chiefs against the San Francisco 49ers on Sunday, February 11. A match watched each year by more than 100 million people. According to BloombergMichelob Ultra, which has been one of the sponsors of “La Pulga” since 2020, will offer him $14 million for his presence on screen.
Messi, jackpot thanks to the Super Bowl!
The amount may seem colossal but this beer manufacturer knows what it is doing, with the Super Bowl giving it insane exposure. For the number 10 of Inter Miami, it’s all good. This spot will earn him more than his fixed salary in MLS, which is $12 million. A sum to which we must still add certain guaranteed bonuses and a percentage on TV rights and the sale of jerseys, which would bring his annual remuneration to around 60 million dollars.
