The rivalry between Lyon and Saint-Etienne is intense but probably much less since the relegation to L2 of the Greens. However, the Lyonnais can’t help but sting their best enemy, including within a multinational.
With PSG-OM, it is the strongest rivalry in French football. OL-ASSE offered very tense moments for several decades, especially in the 21st century. Even when the gap between the two teams was abysmal, the two confrontations were of great intensity before and during the match. Unfortunately for fans on both sides, it’s time for a truce now. Indeed, in 2022, AS Saint-Etienne was relegated to Ligue 2 leaving OL lonely in the top flight. The derby has disappeared, the tension too, remains the chamber.
Burger King resurrects the anti-Stephanoise mockery
This is what we could see the customers of a Burger King in the Lyon metropolitan area. An advertising poster has reopened the wound of the Saint-Etienne supporters concerning the recent relegation of their club and the second year of Ligue 2 which is looming. ” This year in Lyon, 1 goal from Saint-Etienne in the 1st division = 1 free Whopper. WHOOPS “, reads the message.
You are strong @BurgerKingFR pic.twitter.com/ScFIHnFyhT
— MADE IN LYON (@OL695) June 20, 2023
A small spade that made the Lyon supporters and some Saint-Etienne supporters laugh. Nothing too bad in this strategy to build customer loyalty. It is even usual for the American firm, which had done the same in Saint-Etienne not long ago. In fact, last May, Burger King put the following messages on its Forez billboards: “ For once, the Lyonnais will make the trip », « The Lyonnais are green about a vegetarian sandwich. Remember that next season, ASSE will return to the elite… via its women’s section in D1 Arkema. Some zealous customers could therefore assert their rights to a free sandwich, making Burger King pay for its too much freedom of tone.
