The delay of the 2022 World Cup in winter made TF1 happy. La Une even broke its 2018 World Cup record when the French had won the final against Croatia.
The 2022 World Cup ended in the way we know, the defeat of the Blues in the final against Argentina after the penalties having trouble being digested. On the side of TF1, we probably released the Champagne despite this negative result from the France team. Because the figures communicated on Monday by the regulator of audiovisual and digital communication (ARCOM) prove that the front page, which broadcast most of the Qatari World Cup in the clear, broke records last winter. Whether on audiences, but especially on advertising revenue, TF1 hit hard thanks to the course of the team of Didier Deschamps in this World Cup.
An absolute audience record for TF1 thanks to the Mondial
” This strong interest in the competition has once again enabled TF1, the only free broadcaster of World Cup matches, to reach audience levels well above the average audience it usually achieves, regardless of the bracket. schedule concerned. The channel’s average audience share on the 4 p.m. to 7 p.m. time slot thus stood at 22.7% over the period November-December 2022, compared to 15.8% in 2021.
The course of the French team generated larger audiences than in the previous edition, with 15.7 million viewers on average watching the seven matches of the Blues broadcast on TF1 in 2022, against 13.7 million in 2018 24.1 million viewers on average attended the final of the Football World Cup on Sunday December 18 from 4 p.m. on TF1 (80.9% audience share),
a record in the history of French television, all channels and all programs combined “Recalls ARCOM, before looking at the revenue generated by TF1 with this World Cup, however decried. And that’s not all.
⚽️ The World Cup #soccer Did 2022 meet with audience success in the media? Answer in our study which draws up the lessons of this edition #Qatar2022. 🔽
— Arcom (@Arcom_fr) June 19, 2023
By choosing to play the World Cup in winter and in Qatar, FIFA had triggered a scandal among some, but obviously not among advertisers and not more among football fans. ” TF1 alone totaled 151.1 million euros in gross receipts across all of the competition (excluding sponsorships and digital), an increase of 37% compared to 2018 (110.5 million euros gross), ‘after the Kantar estimates “, Specifies the regulator, which notes that nearly 80% of viewers enjoyed this World Cup 2022 on television in winter. A study that will probably encourage FIFA to reflect.
