PSG has a lot of ideas. After the arrival of Kang In-lee this summer for €22 million from Mallorca, the capital club will play with a slightly special jersey on the occasion of its trip to Le Havre this Sunday (1 p.m., 14th day of the League 1). The players will have their names written in Korean. The time of the match is no coincidence since it will be 9 p.m. in Seoul. PSG even took the opportunity to organize an event with its local fans in the Korean capital.
“The evening will be hosted by local artists and will offer fans the opportunity to personalize their jerseys on site”, specifies the Paris press release. The arrival of the midfielder has greatly contributed to increasing his number of followers on the various social networks, compensating for those who were driven away by the departures of Neymar and Messi. Korea has even become the club’s 2nd largest market in terms of merchandising and represents 70% of online sales. Lee flocking has completely surpassed that of Mbappé abroad. On the other hand, this operation has a cost for the consumer since it will be necessary to pay 117 euros for this special jersey, and 172 euros to obtain the one worn by one of the players on Sunday.
