After the audience success of the French women’s team during the World Cup last summer, Hervé Renard’s Bleues meetings, still in the clear, appeal to a smaller audience.
Without European Cups this week, football fans didn’t really watch the French women’s team’s match against Norway (0-0) on Tuesday evening, on behalf of the Nations League. Hervé Renard’s Bleues match, broadcast unencrypted on W9, was followed by 1.166 million viewers, representing an audience share of 6.0% according to Médiamétrie. It’s not easy to exist in front of a Harry Potter opus (16.9% share) or France has an unbelievable talent (14.1%).
Exceeding a million is already very good, since Wendie Renard and her teammates were followed on average by 887,000 people last season. However, the blow falls after the audience ratings for the 2023 World Cup in Oceania. The round of 16 against Morocco and the quarter against Australia attracted 5.2 and 5.7 million viewers, Tuesday August 8 and Saturday August 12. For a peak of 69.6% match share for elimination on penalties against the Matildas!
Les Bleues’ first Nations League match, on Friday September 22, reached 1.607 million viewers on France 3, a record for a match outside the final phase of a major competition. The Portuguese community in France also had an eye on this meeting. Since then, Austria-France, on September 26, and the first Norway-France, last Tuesday, scheduled for the end of the afternoon, have been largely anticipated by the 7 p.m. access programs.
