Since the takeover of the club by QSI in 2011, PSG has developed as an international brand. And obviously, what could be better than a jersey sale to judge its success all over the world. Every year, Parisian stars sell jerseys in the four corners of the globe and Kylian Mbappé is very often the best-selling jersey. But with the departure of Neymar and Messi, the Bondynois now has another major competitor.
Indeed, according to information from the Spanish press, the player who sells the most jerseys this season is not KM7 but… Kang-in Lee. The Korean midfielder is a real star in Asia and Korean and even Japanese fans buy his jersey en masse. Better yet, in Paris, in the large store on the Champs-Élysées, the best-selling jersey was indeed that of Kang-In Lee, still ahead of Kylian Mbappé. A big marketing stunt for now. Hoping for PSG that this is accompanied by a sporting contribution since the 22-year-old midfielder has only played 3 matches with Paris this season.
