A new sponsor for Real Madrid. The famous Uber Eats platform becomes the official delivery partner of the Madrid club for the next three seasons, until June 2029, the White House announced this Wednesday.
The brand will benefit from increased visibility during matches played at the BernabĂ©u and across all of the club’s digital channels. Titled The first joint campaign is titled “Hunger has brought us this far”. This pays tribute to the significant moments and great comebacks in the history of the Madrid club.
“We are delighted with this alliance with a leading company in its sector with which we share values ​​such as leadership, teamwork, the spirit of surpassing and the quest for excellence”confided Emilio Butragueno, director of Institutional Relations at Real Madrid.
Uber’s global involvement
For his part, Marinus van Gestel, general manager of Uber Eats in Spain, said: “Real Madrid has built its history with an ambition and a thirst for victory that remains intact. This alliance offers us a unique opportunity to connect with its supporters and be part of the way they experience football. »
The agreement also integrates parent company Uber, paving the way for future joint carpooling and shared transportation initiatives to improve fan mobility around the Bernabéu.
