Liverpool announce record contract worth €350m

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By: Manu Tournoux

Liverpool announces the departure of its sporting director coveted by Saudi Arabia

It’s official, Liverpool have just announced the arrival of a new jersey sponsor. “Turkish Airlines will become our main partner of the club from June 1, 2027, while Standard Chartered will continue its long-standing collaboration with the club as a global partner. The airline logo will feature on the front of the match jerseys of our men’s, women’s and academy teams from the start of the 2027/28 season..

A nice blow for the Mersey club. The Athletic reveals in fact that this five-year contract will bring “more than 300 million pounds sterling (i.e. €350 million)”. A record agreement since this is the advertising contract « only on the front of the jersey » the most lucrative in the history of the Premier League, specifies the media.

Manu Tournoux

Written by:

Manu Tournoux

Manu Tournoux is a passionate and knowledgeable football enthusiast with a special focus on French football. Born and raised in France, Manu discovered his love for the beautiful game at a young age and developed a deep understanding of the ins and outs of "Le Championnat." His French roots and extensive experience in football journalism have made him an invaluable asset to the French Football Weekly team. As an author for the website, his expertise includes not only in-depth analysis of Ligue 1 and Ligue 2 matches but also insightful profiles of up-and-coming talents, detailed transfer news, and engaging coverage of the French national team. His captivating writing style and undeniable passion for the game have earned him a loyal following among our readers. When he's not crafting engaging articles for French Football Weekly, Manu enjoys attending live matches whenever he can, exploring football culture in various French cities, and engaging in spirited debates with fellow fans.