Seduction operation for Ligue 1+. This weekend, the channel created urgently by the LFP last summer will broadcast all the matches of the 31e Ligue 1 day in clear. Well, all except one: the one owned by beIN Sports. The objective of the broadcaster, which had 1.1 million subscribers at the end of February, is to attract a new audience to start the next season.
“On the occasion of D31, we will offer all of the Ligue 1+ matches unencrypted for those who come directly to Ligue 1+, but also through Orange, SFR, Amazon, L’Équipe, DAZN, etc.explains Jérôme Cazadieu, editorial and marketing director of LFP Media, the commercial subsidiary of the League, in The Team. This is a first in the history of Ligue 1.”
“The idea is to introduce as many people as possible to Ligue 1+ with a view to next season. There are the matches, but also the magazines, the multiplex. The platform will be in the clear from Friday to Sunday midnight »he said. Friday evening, football fans were able to follow Brest-Lens for free. And it will be the same for Angers-PSG and OM-Nice.
Ligue 1+ will have 100% of Ligue 1 next season
The only match that will not be broadcast unencrypted will be Lyon-Auxerre, Saturday at 3 p.m. This poster, decisive in the race for Europe for OL and for maintenance as far as AJA is concerned, will be reserved for subscribers to beIN Sports, the Qatari group holding the rights to one match per day until the end of the financial year. In 2026-2027, Ligue 1+ will have 100% of the catalog.
“It will make life easier for fans. This is a real advantage and the strength of our proposal”adds the manager. We hope that those who discover Ligue 1+ will want to come back to finish the season and start the next. We are going to show our know-how on the Sunday evening poster between OM and Nice. » On the menu: aerial camera and referee’s sound system in particular.
