It becomes clearer for Ligue 1. Following Dazn's withdrawal, after only a year of collaboration, it now seems to be made that the French championship will be broadcast next season on a brand new channel, created by the League itself. But how will football amateur viewers have access to it? Questioned by the newspaper The teamthree former presidents of Canal+ announce that the private group will inevitably return to the center of the game.
According to Bertrand Méheut, at the head of the encrypted channel from 2003 to 2015, “Collaboration with Canal+ is essential to maximize income and exposure”. An opinion shared by Xavier Couture, who directed the company just before him, for a year: “At its millions of subscribers in France, Canal will be able to say 'subscribe to a L1 channel will cost you so much, with an important promotional space on the home page of its platform and a marketing effort. »»
“Today, Canal+ France does not have a sufficiently flourishing situation to advance a guaranteed minimum. But it offers its powerful relational framework with the public. If the league channel is properly promoted by Canal, it will succeed, that's for sure! »»he predicts. It is therefore via a distribution agreement of this 100% Ligue 1 channel on its MyCanal platform that the audiovisual group, now chaired by Maxime Saada, could resume its place on the chessboard.
“Canal+ is essential!” »»
“When you are interested in cinema, series and sport, Canal is essential!also confirms Pierre Lescure, leader of the group from 1994 to 2002. The solidity of the relationship with his subscribers means that being one of his partners is the assurance of a solid trade. Hence the madness of having been able to get angry with Canal, who just considered that he was treated badly and he was right. »» A tackle addressed to the president of the Professional Football League, Vincent Labrune.
The recent appointment of Nicolas de Tavernost as director general of LFP Media, the commercial company of the body, is an excellent news because it will warm up relations between Canal+ and the body.
“When Maxime Saada suggests that he will not be able to put money in the coming two years, that also means: 'In 2027, you can see me again'he said. You have to leave an opening window to Canal to meet in two years. »»
