It's official. The Professional Football League announced on Wednesday the appointment of Nicolas de Tavernost as general manager of LFP MĂ©dia, its commercial company. The former boss of the M6 ​​group, owner of the Girondins de Bordeaux from 1999 to 2018, “Has unique experience in audiovisual and in -depth knowledge of French professional football”said the league in a press release.
“I am very happy to welcome Nicolas de Tavernost as managing director of LFP Médiarejoices Vincent Labrune, the president of the LFP. His double expertise, both in the media universe and that of football, is a precious asset to face the challenges that arise for us. »» The first is colossal since the contract which should have binded the League to Dazn until 2029 will be broken at the end of the season.
The LFP will therefore quickly have to find a new broadcast partner for Ligue 1 or launch its own channel. It is this second option that would be privileged today.
“Its mission is clear: to fully enhance French professional football and build, right now, the best broadcasting solution for our championship next season, in a spirit of dialogue with all the actors”,
continues Vincent Labrune.
Canal+ finally ready to reconnect?
“My ambition is to collaborate closely with all French and CVC professional clubs. Together, we will work on the development and success of the French championships ”, said Nicolas de Tavernost, also vice-president of CMA Médias and vice-president of the Board of Directors of GL Events. His arrival at the head of LFP Média could constitute good news for Canal+subscribers.
If he has so far refused categorically to discuss with Vincent Labrune, considering himself injured after the Fiasco Mediapro, the owner of the encrypted chain, Maxime Saada, recently suggested that he could return to dialogue with the LFP Si Nicolas de Tavernost landed.
“Putting it around the table as an interlocutor is a good way to get me back on the subject of Ligue 1”, he explained in the columns of
The team.
“We can dialogue with him and I will do it. But I do not forget the damage that was caused to us during the previous contract ”he nevertheless added. After Dazn's stop, Canal+ should not invest massively in the French championship. The group could rather offer the LFP a distribution contract, which would allow the future 100% Ligue 1 channel to be accessible via its MyCanal platform, as is currently the case with BeIN Sports.
