The 2026 World Cup is officially named “FIFA World Cup 26” and it is not for nothing: Quadrian competition is co-organized by Canada, the United States and Mexico, but will be fully played in the US from the quarterfinals. The meeting is particularly awaited by Donald Trump, a president “Sport passionate and legendary showman”Who “Will endeavor to organize a spectacular event which will highlight American grandeur and national pride”as a White House spokesperson claimed
The team.
After “Liberation day” Proclaimed by the American president with the explosion of customs duties for many countries, the immense instability offered by the commercial policy of the Trump administration could have serious consequences on the 2026 World Cup. Customs duties were finally lowered to 90 % for 90 days, but war with China left more: customs duties were 145 % and China, American products at 125 %.
“I imagine that some sponsors are now reassessing the way in which they activate such agreements in the United States, given the trade barriers that have been imposed. Why would a sponsor spend millions of books to do this if it is now prohibitive to sell in America? »»explains John Zerafa, expert in candidates for sporting events, in a BBC survey named “How Trump's customs tariffs could impact sport”.
Very dear sponsors of the World Cup
This “sport and politician” specialist thus refers to the American and non-European trade partners of FIFA for the next World Cup, namely Hyundai/Kia (South Korea), Aramco (Saudi Arabia), Lenovo (China) and Qatar Airways. Adidas, Bank of America, Budweiser, Coca-Cola, McDonald's and Visa are also other sponsors.
The ruling body by Gianni Infantino pocketed the jackpot thanks to his biggest sponsors from around the world. Hyundai Group thus gives $ 50 million a year to FIFA to support the various international competitions, especially for the 2026 and 2030 World Cup editions, Qatar Airways and Lenovo spend about the same sum every year and the deal with Aramco is xxl up to almost 90 million euros per year (according to the Time).
