The hacking of Ligue 1 matches reaches heights, and Dazn, holder of TV rights, finds itself once more under the fire of criticism. While the British platform struggles to seduce the French public, an influential voice of hexagonal football denounces a “Unsuitable pricing policy” which would have aggravated the phenomenon. This detractor is none other than Vincent Labrune.
The president of the LFP broke the silence in an interview with the echoes. He pinning Dazn for his initial choices: “We were surprised by the price policy implemented last August”he said. In question? A subscription launched at € 30 per month, deemed prohibitive, before hazardous discounts (including a partnership with McDonald's). “Historically, a new entrant decreases the prices and then goes up. There, it is the opposite, ”he criticizes.
Dazn and IPTV: the vicious circle that strangles French football
For Labrune, this strategy has “perhaps accelerated” the flight of viewers to the illegal IPTV, which would cost 300 million euros per year to French sport. “” Our TV rights will not regain their value if half of the fans hack ”,
he asserts. However, the LFP and Dazn now display a common front: “Everyone mobilizes so that Dazn Perform”, Tempere Labrune, without convincing.
Dazn under the fire of criticism … and the IPTV laughs in the shadows
Faced with doubts, the LFP plans all the options: continue with Dazn, launch its own channel, or find another partner. But Labrune reminds us: “No solution will work without fighting hacking. A colossal challenge, while legal hearings are struggling to take off.
Tensions are not only media. Recently, the LFP dragged Dazn to justice for a delayed quarterly payment, stressing the financial gaps in the diffuser. An episode that adds to distrust, while the contract runs until 2029. Between unwarmed promises and recurring controversy, the Dazn-Ligue 1 marriage is increasingly like an announced sinking.
