Dazn does not spare her efforts to expand his subscribers. Even if it means selling the championship. This is evidenced by the operation set up this week with McDonald's, partner of the Ligue 1. Well determined to seduce new subscribers after criticized beginnings, the British platform offered a free subscription for the end of the season against the purchase of a Golden Ligue 1 Mc Donald's menu or a Golden Ligue 1 duo McDonald's, whose prices vary between 10 and around 15.
These efforts will probably not be enough to convince the decision -makers of French football, which seems to have acted the end of the story with Dazn. According to Daniel Riolo, some club presidents would indeed reflect on the contract which links them to the broadcaster next summer. The terms of the agreement passed last summer, however, only foresee an outing in 2026 if the 1.5 million subscriber bar is not reached next December. And this while the last figures mentioned 500,000 subscribers.
“Dazn has no intention of leaving”
“In meetings between presidents, some say that if they could find a solution this summer, they would be released. I am not saying that it will be done, I say that presidents have already talked about it between them ”, said RMC's polemicist in the after Wednesday, adding: “I am talking about an agreement between two parties which are not happy and which would decide on an early divorce. »»
“” We have no intention of leaving. We are there in the long term as in each country where we have rights. We do not want to activate this clause, it would be a disaster for everyone ”, had nevertheless entrusted last month Brice Daumin, the first manager of the channel in France.
