Real Madrid is joining forces with Apple for a unique and ambitious partnership: the creation of the “infinite Santiago Bernabéu”. The objective? Offer a unique immersive experience thanks to Vision Pro augmented reality glasses. These glasses would allow fans to experience matches as if they were at the stadium, while remaining at home.
During the club assembly, president Florentino Pérez confirmed the initiative: “Everyone wants to come to the Santiago Bernabéu, but we have a problem with ticket availability. This is why we are negotiating with Apple to allow supporters to experience the match as if they were in the stadium.” An innovative response to demand exceeding supply for stadium seats.
Technology at the service of supporters
This partnership with Apple aims to transform the fan experience. By broadcasting in augmented reality everything that happens in Madrid, these revolutionary glasses will offer those who are absent total immersion. At the same time, this project aims to respond to internal problems, in particular that of illegal resales of tickets at exorbitant prices.
While negotiations are still ongoing, this project promises to be a major step forward in digitalization and access to sporting entertainment, highlighting Real Madrid’s ability to innovate beyond the field.
