Real Madrid and Apple, the collaboration of the rich

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By: Manu Tournoux

Real Madrid and Apple are negotiating the creation of specially created and curated Vision Pro glasses that would allow fans to watch the match from the comfort of their own home. Los Blancos president Perez confirmed plans on Friday to work on ticket availability issues.

The initiative aims to address the issue of limited season passes as demand outstrips supply. Real Madrid is trying a new solution to this problem by negotiating with Apple to develop the “ Santiago Bernabeu infinite”, an immersive augmented reality experience that will allow fans to enjoy the match from the comfort of their own home.

Apple’s stroke of genius

Presented at a club meeting on Friday, Perez said: “ It’s a problem. Everyone wants to come to the Santiago Bernabeu and that is why we are negotiating with Apple to be able to put on glasses and watch the match as if you were in the stadium, it would be the infinite Santiago Bernabeu. »

With negotiations still ongoing and the project complex for Apple and Real Madrid to put together, it may be some time before this vision becomes a reality.

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