Kylian Mbappé is no longer emulated. If we knew the popularity of the Madrilenian in free fall among the French public, this disenchantment also reflects on the level of brands and their advertising campaigns. As a partner of the FFF explains to The Teamthe Mbappé effect is dissipating.
“Tchouameni, Barcola, Dembélé or Koundé have this (media) potential. Griezmann’s stop is detrimental because he was unanimous unlike Mbappé. We feel a disenchantment with Mbappé, his image no longer unites. We notice this in the engagement around our campaigns», Explains the brand. Obviously, it is not his latest controversies, which have punctuated the news of the Blues since last month, which should plead in his favor.
