Real Madrid announced this Wednesday the signing of a new partnership with Uber Eats. The platform becomes the club’s official delivery partner in Spain for the next three seasons, until June 2029. The agreement provides for the presence of the brand during matches played at the Bernabéu, but also the development of campaigns, content and experiences intended for supporters on the various digital channels. “ We are happy with this alliance with a leading company in its sector », welcomed Emilio Butragueño, director of Institutional Relations at Real Madrid.
To launch this collaboration, the two parties imagined a first campaign called “ Hunger has brought us this far », inspired by several significant moments in Madrid’s history. From October 7 to 11, a pop-up space will also be set up in Callao Square, in Madrid, where fans will be able to discover five free recipes inspired by emblematic Real matches. The agreement also concerns Uber, which also becomes an official partner of the club, with future initiatives around shared transport and the fan experience around the Bernabéu.
