Tottenham are going through a particularly delicate period, both on and off the pitch. While Spurs are currently bottom of the Premier League under the orders of Roberto De Zerbi, the club will also lose one of its sponsors. According to the TelegraphSouth Korean furniture manufacturer Sidiz has activated an early termination clause and will end its partnership with Tottenham at the end of October, although the agreement was initially scheduled to run until 2028.
This departure comes a few months after that of Kumho Tire and while the main partnership with AIA is due to evolve from July 2027, with a presence only on training outfits. The sporting difficulties have also weighed on the commercial value of Spurs, estimated at 29.8 million pounds sterling in 2026 compared to 49.1 million a year earlier according to The Sponsor. A drop attributed in particular to recent results, the departures of Harry Kane and Son Heung-min as well as lower visibility in European competitions.
