TV rights: The huge (unexpected) success of Ligue 1

Published:

By: Manu Tournoux

TV rights: The huge (unexpected) success of Ligue 1

A Ligue 1 match achieved a record audience last weekend… in China.

Good surprise for Ligue 1. While Ligue 1+, which broadcasts all L1 matches, is plateauing in terms of subscribers, the French championship has made a very good breakthrough on the Chinese market.

According to data from the CSM institute relayed by RMC Sport, the meeting of the 4e day between Lille and Troyes, scheduled last Sunday at 3 p.m., attracted an average of 2.15 million viewers in China. This is the highest audience recorded for a Ligue 1 match in the country.

This Lille-Troyes match was broadcast on CCTV-5, the main sports channel in China, at 9 p.m. (local time). There are even, in total, 13 million people on Chinese territory who watched at least one minute of this meeting.

Manu Tournoux

Written by:

Manu Tournoux

Manu Tournoux is a passionate and knowledgeable football enthusiast with a special focus on French football. Born and raised in France, Manu discovered his love for the beautiful game at a young age and developed a deep understanding of the ins and outs of "Le Championnat." His French roots and extensive experience in football journalism have made him an invaluable asset to the French Football Weekly team. As an author for the website, his expertise includes not only in-depth analysis of Ligue 1 and Ligue 2 matches but also insightful profiles of up-and-coming talents, detailed transfer news, and engaging coverage of the French national team. His captivating writing style and undeniable passion for the game have earned him a loyal following among our readers. When he's not crafting engaging articles for French Football Weekly, Manu enjoys attending live matches whenever he can, exploring football culture in various French cities, and engaging in spirited debates with fellow fans.