Ballon d’Or: PSG, tactical change confirmed

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By: Manu Tournoux

If it has in its ranks the 2025 Ballon d’Or with Ousmane Dembélé, PSG has chosen to change its communication tactics for 2026.

Paris Saint-Germain won practically everything last season. Even the Ballon d’Or, which went to Ousmane Dembélé. Thanks to its second Champions League and a new title in Ligue 1, the capital club has many candidates present in the list of thirty nominated for the 2026 Ballon d’Or. But unlike 2025, it has decided to change its way of lobbying.

When he had decided to wet the jersey to allow Ousmane Dembélé to be crowned a year ago, this time he chose not to choose. Follower of PSG until recently for the L’Equipe channel, Giovanni Castaldi raised the subject this Thursday.
“It seems that last year’s campaign for Ousmane Dembélé left some traces in the Parisian authorities since this season, there will not be a single candidate pushed naturally. »

And continue. “We could have thought of
(Khvisha) Kvaratskhelia, but when media requests accumulated within PSG, he decided to send three players in particular: Ousmane Dembélé, scorer in the Champions League final, Kvaratskhelia the best player of last season and Fabian Ruiz, winner of the World Cup and the Champions League. »

PSG does not want to repeat the same mistake

The observer therefore confirmed the Parisian tactical change to avoid some very unnecessary internal tensions.
“What we can tell you is that last season, when the campaign was organized for Ousmane Dembélé, it caused a bit of internal cringe. We remember the exit of Achraf Hakimi who was a little upset at not having received more internal support. PSG has learned its lesson, we are going to support more than one. »

We therefore have to wait for the Ballon d’Or ceremony organized in London on October 26 to find out if it is again a Parisian player who will win the trophy, or if Kylian Mbappé’s media campaign will work. Unless another candidate wins.