This is one of the first files of StĂ©phane Richard, the new president of OM, who has entrusted the reins of sports management to GrĂ©gory Lorenzi, and who is above all responsible by Frank McCourt for cleaning up the club’s accounts. The Marseille club must find a new commercial partner for the naming of its Stade VĂ©lodrome after the end of the contract with Orange.
As the site indicates Sportbusiness.clubCMA CGM, which is already the jersey sponsor of the Phocéens, will not attach its name to the Stade Vélodrome. This perspective would be ruled out for political reasons. Rodolphe Saadé, the billionaire at the head of the container shipping giant, does not want to be further associated with Marseille town hall even though the 67,000-seat enclosure belongs to the city.
OM at the Revolut VĂ©lodrome?
OM is looking to sell the naming of the Vélodrome internationally and, after consulting several specialist sponsorship agencies, could strike a big blow by joining forces with the online bank Revolut. The British company, which has been operating in France since 2021, is the new title sponsor of Audi in F1 and is one of the sponsors of Manchester City. The contract with Orange was estimated at 2.45 million euros per season and Revolut could give more to appear alongside “Vélodrome”.
“What Spotify is doing at Camp Nou, Barcelona, ​​is a source of inspiration for us”confided a source close to the matter to Sportbusiness.club.
