Social networks have become essential for football clubs. They serve as both a media, a marketing tool and can generate significant income.
Some teams are likely to gain millions of fans in Asia, the United States, Africa or the Middle East thanks to Instagram, TikTok, YouTube or even X. For example, the
Paris Saint-Germain has considerably increased its number of international supporters thanks to viral content on the networks. According to the CIES Football Observatory, the capital club is easily at the top of the most followed Ligue 1 clubs.
Social networks, the most followed L1 clubs
1-Paris Saint-Germain — around 208 million subscribers
2-AS Monaco — around 25 million
3-Olympique de Marseille — around 23.8 million
4-Olympique Lyonnais — around 14.6 million
5-LOSC Lille — around 8 million
In detail, Instagram is today PSG’s biggest platform with around 65.5 million subscribers. The reigning European champions have crossed the ten million mark on YouTube in 2026. A first for a French brand. TikTok has become one of its biggest growth engines. They still remain very far from the two biggest Spanish clubs in this area.
Social networks, the most followed clubs in the world
1-Real Madrid — approximately 470–480 million cumulative subscribers
2-FC Barcelona — around 430–440 million
3-Manchester United — around 230–240 million
4-Paris Saint-Germain — around 205–210 million
5-Manchester City — around 180–190 million
